Private equity markets thawing? Who cares?! Execute!

We’re executing our growth/investment strategy at and are mildly encouraged by recent announcements of successful private equity funding.

That is encouraging but, in reality, every deal is different. What might seem like a relevant success that bodes well for your own funding pitch, has little, if any, positive (or negative) influence on your own situation.

What is relevant and consistent across private equity deals is the perception of the investors (or customers, for that matter) that you are the right team to invest in. What is the investors’ perception of your team’s ability to become a market leader for this particular opportunity?

Nothing influences perception better than a little reality. In this case, traction towards becoming a market leader.

Three (3) key activities we’re undertaking at in early 2010 to demonstrate traction and become a market leader:

  • Launch of our Affiliate Sales Partner Program – Contact me at for more information.
  • Achieving operational excellence in our Group/Customer Service Team – Contact Paul Sherman at for more information.
  • Launch of our Cornerstone Partner (Business Development) Program  – Contact Tim Thoreson at for more information.

Good luck to you and, by all means, find/join a group on and get more out of your business networking in less time.

Happy Holidays,


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One thought on “Private equity markets thawing? Who cares?! Execute!

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