WIIFM

WIIFM – No, not a new WiFi technology or a new game on your Wii. WIIFM or “What’s in it for me?” is the question you should ask yourself before you make your next pitch to a customer, investor, or key team member. More accurately, “what’s in it for them?” Why should they care? Why should they be compelled to act? What is their motivation to listen, let alone act on what you want them to do.

Think about it…seriously. Wouldn’t you be more willing to listen if the person pitching you made it clear from the start of why it’s important to you, not them? It’s a sign of respect.

Good luck!

James

Advertisements
Tagged , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: